Digital Print
The market for digital print within envelopes is still extremely small. Edward Welch, partner and founder of envelope printing company SCR Envelope Solutions, believes digitally printed envelopes are a niche market. The digital side is very specialist. It hasn't really hit envelopes yet. He added, "It costs a lot of money, and it's going to be three of four years away (from the mainstream), certainly in overprint. But the market will create it if the market demands it - and if there's value there it will do."
Marketing Direct - 20-07-2006
